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The strong growth in revenue was due to strong traffic and successful advertising partnerships, the press release said. In the first half of the year, Dagens PS generated a total of more than 9 million kroner in advertising revenue from traffic, of which approximately 5 million kroner was generated in the second quarter.
This marks a new record for Dagens PS advertising revenue, which is up 110% compared to the first half of last year and 101% in the second quarter compared to the same period last year.
Dagens PS is part of Relevance Communications, a Swedish media company founded in spring 2024. The group includes News55, Hälsa55, E55, DagensPS, Realtid and the HR company Jobb55, among others.
read more: This is the new board of directors of Relevance Communications
In 2023, News55 acquired PS Communication, and the group’s turnover was SEK 7.5 million, according to the annual report and reported an operating profit of -3.8 million Swedish kronor in 2023.
CEO, Relevance Communications Frederick Lundberg Increased revenue proves that relevant content benefits everyone.
– Advertising revenue is an important part of our growth, but we are also very focused on other revenue sources, such as partnerships and new verticals. By creating high-quality content that attracts readers, we also create opportunities for advertisers to reach relevant target groups in the channel. This is proven by both traffic and revenue, he explained.
According to the latest financial statements, Dagens PS Media AB had net sales of just over SEK 15.9 million in 2022. In the same year, EBIT was SEK 892,000.
Also read: The game behind the sale of Realtid – sought after by multiple media companies
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