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Goldman Sachs analysts estimate that the creator economy will be a $250 billion industry by 2023 and could reach $480 billion by 2027. Simon CookLIONS CEO said: “With such huge growth potential, festivals play a vital role in bringing together platforms, brands, creators, agencies and the wider industry cross-section to have the most pressing conversations about how we can co-create, collaborate and unlock greater value and progress for the industry in this space.»
Thea SkeltonTalking about the initiative, LIONS VP Events said: “Creators are an increasingly important part of the marketing mix and their participation at Cannes Lions has been steadily increasing over the years. LIONS Creators was formed in partnership with creators from around the world who all saw the value of coming together at an international creative festival to do business and learn from each other. »
For the inaugural year of LIONS Creators, Cannes Lions International Festival of Creativity has partnered with Viral Nation, a leader in social transformation. Skelton added: “We are delighted to be working with Viral nation. Working with a partner committed to innovation and excellence in social marketing means we are well placed to bring our collective expertise and knowledge to this exciting launch. »
“By embracing the power of creators, the first class of LIONS Creators marks a pivotal moment for the marketing industry, and we’re excited to be at the forefront,” said Joe GalleseCo-CEO and Co-Founder Viral nation“Creators are at the heart of everything we do at Viral Nation. Through our social-first brand work, powered by AI solutions, we continually help brands and creators increase consumer and audience engagement in authentic and innovative ways. By partnering with Cannes Lions, we are not only amplifying creator voices, but also solidifying influencer marketing as a cornerstone of social transformation on a global scale. We are excited to help usher in a new era of brand collaborations with creative marketing at its core at Cannes Lions this June.”
The activities include a series of sheet round Exclusive LIONS xChange video, filmed in front of a live audience of LIONS Creators representatives. This series brings together leading voices from the key players in the creator marketing economy (platforms, brands, creators, agencies, etc.) to focus on the biggest challenges we face in this fast-growing and increasingly important part of the marketing mix.
LIONS Creators will take place from June 18 to 20, including the Lions Social & Impact Awards ceremony on Wednesday at the Cannes Lions International Festival of Creativity. More information on how to get involved with LIONS Creators can be found here.
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