[ad_1]
Bag sales have returned to pre-pandemic levels. Demand increased during the coronavirus crisis, but the energy crisis has made consumers fearful of electronic devices.
“Since the pandemic, demand for hot tubs or hot tubs and outdoor jacuzzis has leveled off and in terms of sales we are now at the level of 2019 when demand was stable and under normal circumstances,” K-Laden Product Group Manager Uti Leto Tell.
Subscribe to Talouselämä’s free newsletter here
During the pandemic, many people longed for everyday luxuries at home or in their cabins, and spa and outdoor hot tub sales hit record highs between 2020 and 2021.
“In 2021, sales even quadrupled compared to 2019,” Lehto said.
A drop in house and apartment sales also dampened interest in real estate investment. Xavian Sales Director Northern Europe Anssi Perkonen Tell. Finnish balju manufacturer Kirami It is part of Jávea.
“It remains to be seen whether the regulations that come into effect next year to promote the construction of sauna buildings will help improve the situation. When people build saunas in their backyards, it is tempting to have an outdoor pool,” reflects Perkonen.
The interest rate situation may also have reduced investment in spas and outdoor jacuzzis. Perkonen hopes that a possible drop in interest rates will increase people’s willingness to buy new products.
“When mortgage rates were high, an outdoor pool wasn’t the first thing you thought of,” he said.
Kirami has seen “modest improvement” in summer sales so far. The hot tub and outdoor hot tub sales season typically runs from around Easter to August, Perkonen said.
Despite signs of recovery, consumers are still choosing outdoor pools based on price.
“Our cheapest balju products are the most popular. They cost 2,000-2,500 euros,” says Pelkonen.
Also a cake maker Plastic welding Everyone says early summer is good.
“The positive trend continues even after midsummer. Usually things get quiet after midsummer, but this year it’s been very busy,” said export manager Tapio Niemi Tell.
Nieme said demand began to normalise last year. Wood-burning stoves were the most popular item in the company’s product range after the energy crisis.
Domestic outdoor hot spring sellers Novitec Again, although pool sales declined in 2022, there are now signs of improvement.
“In 2023, more outdoor hot tubs were sold than before the COVID era, which shows that demand has recovered. With the outlook for electricity prices stabilizing, consumers are once again interested in outdoor pools,” said Novitek CEO Sami Kettunen Tell via email.
Kettunen said the biggest change in demand came after the start of Russia’s war of aggression. Subsequent increases in energy prices and interest rates also weakened sales.
The outlook is bright for the start of summer and Kettunen expects sales to continue to be strong for the rest of the year.
However, today’s consumers are more cautious and consider their investments more carefully. Novitek has been trying to provide energy-saving solutions.
“For example, a swimming pool could use the stock exchange’s electrical controls so it can be heated at the cheapest time of day,” Kettunen says.
Outdoor Jacuzzis use quite a bit of electricity compared to, say, hot tubs, but have the advantage of being easy to use. Novitek measured the electricity consumption of its pools.
“In collaboration with the University of Tampere, we simulated the energy consumption of outdoor jacuzzis at an average temperature of 6.5 degrees Celsius in Helsinki in 2021. Our most popular model, the Luosto outdoor pool, is filled once a week and consumes 2,554 kWh per year,” says Kettunen.
He noted that mining pool consumption depends largely on product model and usage rate.
[ad_2]
Source link
