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Magasin Général, a historic Tunisian brand that celebrates its 140th anniversary this year, held a financial communication meeting at the headquarters of the Tunis Stock Exchange on May 9, 2023. Mr. Fahd Chaouch, General Manager of the Magasin Général Group, presented the 2023-2026 recovery plan at the meeting.
The plan revolves around the reconfiguration of the product, the improvement of the customer experience in stores, the simplification and digitalization of the central organization, and the modernization of the fleet.
The investment plan for 2023-2026 is expected to be 114 million dinars, of which 52 million dinars will be injected in cash. 82 million dinars will be used for store expansion and renovation, and 16 million dinars will be used to improve logistics platforms, equipment and information technology.
Finally, 11 million dinars will be allocated for projects and innovation, with 5 million dinars earmarked for the development of energy efficiency initiatives.
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