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International Creativity Festival Cannes Lions International Festival of Creativity Prestigious Award Announced for Advertising Veteran Jacques Séguéla Lion of St. Mark. Career spans more than 60 answer Within the industry, Séguéla has created iconic pieces for: Air France, apple, Carrefour, Citroën, Louis Louis Vuitton wait Microsoftand highly successful political campaigns, and has written numerous best-selling books on advertising.
age 25 years oldSéguéla’s career began in doctor exist pharmacyRealizing that this was not his path, he changed direction, traveled around the world for the first time in a French car, and wrote his first book, La land exist roundselling 150,000 copies. Later, after a brief career as a journalist, he and Bernard Roux and the institution Roussegura Born. The agency’s first work was seen by the French President Pompidou Direct drive motor HG In the Gulf of Saint-Tropez, the slogan is “Let’s go by express train.” Soon after, Alan Kayzak wait Jean-Michel Goudal Join the organization and Remote control of computer systems Born and eventually became EUR Remote control of computer systems.
Seguella is the creative mind behind hundreds of successful campaigns. Carrefourhe created the landmark work “Free product”and for Citroënhe sent a Citroen AX on the Great Wall of China And was the first advertiser to dare to name it after Citroën. Picasso ——Some people say “the audience will applaud, and the art world will whistle.”
He managed the campaign of the former French president Francois Mitterrandcreated the famous slogan in 1981 The Power of Quiet He brought advertising into French history, and seven years later he repeated it The Mitterrand GenerationHe is a passionate political communicator who has led 15 others Activity Politicians are all winners.
About Jacques Séguéla, Philip ThomasLions Club President announces: “Jacques Séguéla 90 answer This year, she still comes into the office every day to promote campaigns for her clients. The word has been overused, but Jacques is an icon. He is bold, Keen and creativity—all with great warmth and a great sense of humor. Cannes Lions Clubs beside 50 Second-ratehe first visited the Venice edition 1975he was a member of the jury and won his first Lion Airport of ParisHis story and experience are fascinating. As an industry, we are glad he has made the switch from pharma to advertising as we all benefit from his work. creativity exist resultAt the same time, he was the most present charming wait delicious We look forward to paying tribute to him on this stage. Cannes Lions Clubs In June. »
Commenting on being awarded the Lion of San Marco, Seguerra said: 60 answer of festivalI saw this industry develop Each ten yearsbut one thing never changes: advertise Now, in the past and in the future, it is a matter of thought. I am honored to work for a lifetime. no fall Sell of productbut for Rewards this trademark eternal wait I like that. I am incredible Move to widely accepted At this price Iconic I share it with all my people colleague Creative Whoever supports their ideas will chooseoptimism and give trademark The only thing that keeps them alive is their soul. »
Jacques Séguéla to receive Lion de San Marco Award at International Festival of Creativity Cannes Lions ClubsHe will also take speech During the stage seminar The Lion of St. Mark, there he is Will tell of anecdote and the lessons he has learned during his illustrious career, will be presented on Friday, June 21. The Cannes Lions International Festival of Creativity will be held in Cannes, France, from June 17 to 21. For more information on the awards and entry options, visit www.canneslions.com.
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