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Mexican Gentleman / Mexico City / Photography: Provided by the brand. PhD rights reserved
With its history intertwined with sport, Lacoste pays tribute to past Olympic Games and highlights the brand’s iconic status with the launch of the new “Paris 1924” collection. Made up of eight different pieces, the collection celebrates the legendary Olympic Games that captured the hearts of Paris 100 years ago. This is the sixth “Olympic Heritage” collection created by Holaert under a licensing agreement with the International Olympic Committee.
Through this new exclusive collection, Lacoste reinterprets the graphic heritage of this historic 1924 event, incorporating vintage-style elements into a variety of iconic garments and accessories. From must-have polo shirts to hats and waterproof jackets, each piece embodies sportive spirit and French elegance. The capsule collection perfectly embodies the brands’ shared values of crocodile skin and Olympic tradition, including boldness, fair play and authenticity.
Designed for all generations, the “Paris 1924” collection is available online at the Lacoste digital flagship store and the Olympic Shop. The brand’s flagship store in the heart of the Champs-Elysées, the Lacoste Arena Paris, and the boutique in the Marais district of Paris, on rue Vieille du Temple, feature a themed space dedicated to “Paris 1924”.
All Lacoste stores in the Paris region and in the event host city will also showcase pieces from this unique collection. Finally, the exclusive pop-up store “Paris 1924” will open on August 1
Charles de Gaulle Airport Terminal 2E Gate M for one month.
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