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Lloyd Assurances, the insurance that pays tribute to mothers every year. This year, she did not just take a bow, but paid tribute to 93 mothers of Lloyds in its latest advertising campaign “Methennin Ommahetna fil Lloyd”, a tribute to all mothers in Tunisia.
The main purpose of the event was to thank Lloyd’s mothers for being modern-day heroines, coordinating the roles of insurance companies and mothers across the country.
The integrated campaign started internally, with each of the 93 mothers receiving a personalized document and gift in written and graphic form. In fact, each mother was drawn by their child, and this drawing was used in all communication media. From thank-you cards, business cards, social networks and even city posters, the children’s drawings can be seen everywhere, even on LinkedIn, which is a first for such a corporate network.
With this campaign, Lloyd Assurances gave a voice to the mothers’ children, transforming its usual message, “T’hanna Lloyd m3ak,” to “Methennin Ommahetna fil Lloyd.” For what? Because, as Lloyd says, no one is better at insurance than a mother, so imagine a mother who’s also an insurance company.
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