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Swaziland TV holds football broadcasting seminar, striving to push sports broadcasting to a new level
ESTVA hosted a football broadcasting consultation workshop at the Happy Valley Hotel on Wednesday 15 May 2024, bringing together industry experts, sports journalists and key stakeholders to discuss the future of sports broadcasting in Swaziland. Special guests were former Kaizer Chiefs and Manzini Wanderers legend William “Cool Cat” Shongwe and South African sports marketing expert Namhla Matandabuzo, who shared their respective experiences and perspectives on the cause. The event aimed to explore new opportunities and improve the quality of sports coverage on Swazi television.
William Songwe, a well-respected figure in Swazi football, highlighted the importance of storytelling in sports journalism. He shared interesting anecdotes from his own playing days and highlighted the impact relatable stories have on the audience. Songwe’s presence inspired aspiring sports journalists to delve into the game and discover fascinating stories.
Namhla Matandabuzo, an experienced sports marketing expert, discussed the symbiotic relationship between broadcasting and sponsorship. She stressed that engaging content attracts sponsors, which in turn drives higher production quality. Matandabuzo encouraged collaboration between broadcasters and brands to enhance the overall sports experience for fans.
The workshop participants engaged in a lively discussion on the transformation of television broadcasting in Swaziland. Mr. Mlamuli Dlamini, CEO of Swaziland Television, outlined the channel’s ambitious vision for sports broadcasting: “The channel aims to reach new heights by investing in cutting-edge technology, training skilled sports journalists and expanding its coverage.” Dlamini stressed the need for innovative storytelling, live match analysis and behind-the-scenes footage to engage viewers.
The Football Broadcasting Consultancy Workshop held at the Happy Valley Hotel has become a catalyst for the development of the sports media landscape in Swaziland. As the industry develops, collaboration, creativity and a commitment to excellence will drive Swaziland Television towards its goal of becoming a premier sports broadcaster.
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