Future Trends of Television (Lin Guocheng) – EJ Tech

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This articleauthorLin Guochengis the CEO of Hong Kong Telecom’s personal business, and writes a column for the Hong Kong Economic Journal titled “Fifth Dimension“.

In the past, there were two ways to stream Now TV programs, namely through the “Now Watch” and “Now E” platforms. With the rapid development of modern technology and the ever-changing consumer demand, it is expected that these two platforms will not be able to meet the needs of different types of users in the near future. Now TV is continuously integrating and improving innovative technologies, and has recently launched an upgraded version of the “Now TV” mobile application.

Everyone has different favorite TV shows. Some people just want to watch a concert, some want to watch a series, and some want to watch a ball game. Therefore, “Now E” provides various ways for users to subscribe to daily, monthly or quarterly passes for different sports programs, plus on-demand and instant viewing of various programs, to watch news, movies, entertainment, variety shows, sports and animation programs, catering to the needs of viewers who want to enjoy programs flexibly. Compared with the world-renowned streaming platforms such as Netflix and Disney+, which only provide monthly plans, the diversified subscription options of “Now E” are more flexible and will become the trend of future pay TV.

Now TV is continuously integrating and improving innovative technologies, and has recently launched an upgraded version of the “Now TV” mobile app. (Shutterstock photo)

In order to provide users with a more comprehensive and diversified experience, Now TV has launched an upgraded version of the “Now TV” mobile application, which not only includes the content and subscription plan of “Now E”, but also adds a large number of additional content and features.

The “Now TV” mobile app offers a wide range of programmes and content from around the world, including entertainment, information, children’s and documentary programmes from well-known brands such as BBC and Discovery, with premium sound and picture quality, such as Dolby Digital 5.1 and 4K Ultra HD.

Nowadays, everyone watches TV programs on different devices. Users can easily watch the rich programs brought to you by Now TV anytime and anywhere on various devices that can connect to the Internet, including Android TV, Samsung, LG and Panasonic smart TVs, mobile phones, tablets and computers. In addition, the “Now TV” mobile application has added some innovative features. Users can add widgets to their mobile devices so that you can check the live broadcast schedule of your favorite sports events on your desktop at any time. For Premier League football matches, just select the “Premier League Multi-Angle” function to track the event from different angles, or use the “Highlight Jump” function to watch the highlights of the event. For users who cannot watch the event in real time, the “Now TV” mobile application provides a self-selected service function to view and relive the actual situation of the game according to the category of sports events.

Each Now TV account allows you to watch live or selected programs on up to two mobile devices at the same time, further improving the flexibility and convenience of viewing. In addition, each Now TV account can create up to 5 users, so different family members, including children, can have a personalized Now TV experience, such as creating a dedicated interface, accessing their own watch lists, viewing history and customizing favorite channels.

In the future, the “Now TV” mobile application will continue to optimize customer experience and launch new features, including easy channel switching, KOL interactive live broadcast room, etc., hoping to bring every user an unparalleled new streaming experience.