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The topics that will be discussed during the Marketing Day are provided by expert panelists with extensive experience. Francesco Valle
The National Association of Advertisers of El Salvador (ANAES) recently announced the creation of Marketing Day, a day dedicated to exploring the latest trends, innovative strategies and best practices in the marketing field. The event will take place next Wednesday (July 17) at the Hilton Hotel.
For the third consecutive year, the event will bring together international experts in digital marketing to share their knowledge and experience with professionals in the field.
This year, the theme of the event will focus on understanding how AI can transform marketing from automation, personalization and predictive analytics, and what is the successful formula for growth hacking, without forgetting the importance of building customer loyalty. In this digital age, customers can enjoy a 360° experience.
Marketing Day is a unique opportunity to immerse yourself in the world of marketing and discover the strategies that set industry standards.
Who can participate?
The event is aimed at Marketing Directors, Brand Managers, Digital Analysts, Marketing Managers, student communities in related professions, entrepreneurs, digital agencies, marketing agencies, advertising and media agencies and all professionals and experts who are looking for strategies to enhance their brands, connect with consumers in a challenging digital environment and understand the changing consumer behavior.
Topics and speakers:
The themes that will be developed during the Marketing Day are:
“Exploring How Artificial Intelligence Can Change Marketing”: This project will be led by Felipe Aristizábal (Colombia), an expert with over 12 years of experience in marketing analytics and digital business. His career has focused on implementing digital analytics strategies and good practices, focusing on the user, and integrating math and science into marketing campaigns. Felipe is also the co-founder of Geekboss, a company that specializes in training, consulting, and execution in marketing, analytics, martech, and growth for companies in Latin America.
“Growth Marketing and Silicon Valley-style success formula: It will be led by Pablo Di Meglio, a Colombian expert with more than 15 years of experience in the planning and execution of digital marketing strategies and Internet business development, leading marketing and communication projects for organizations such as SAB Miller, Sony, Volkswagen, Warner Music Live TV, Banamex, Microsoft, among others.
He currently serves as Chief Marketing Officer of WEGO Group, an independent center specializing in solving problems of technology, data and creativity.
“The Key to Loyalty in the Digital Age through 360° Customer Experience” by Cristina Vélez, a Spanish and Colombian expert with 18 years of experience in retail management for high-end fashion brands. Expert in digital channels, omnichannel, CRM, loyalty and performance strategic direction. He has led projects such as MNG, NafNaf, American Eagle, Chilli Beans. Founder of Shopify PLUS partner agency MOXIE. Expert in digital channel management, e-commerce, user experience, advertising financial models, SEO, business BroadCast Unitedligence and loyalty.
The marketing day will be held at the Hilton San Salvador from 2:00 pm to 6:00 pm Tickets will be available at Smart Ticket and www.anaeselsalvador.com
Marketing Day sponsors: Almacenes Simán, AFP Confía, Banco Agrícola, Banco Davivienda, AFP Crecer AES, SISA, Productos Alimenticios Diana, Asesuisa, Escuela de Comunicación Mónica Herrera, Xtands, Publisearch and DMNT.
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