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Fresh potatoes, herring, salmon, sour cream and chives. These are some of the items on the shopping list of many midsummer celebrants.
Midsummer food prices in general have not risen significantly since last year, which is good news for consumers. This is also in line with the overall price trend measured by the food price survey.
However, prices on some midsummer items have gone up, which makes the event more interesting.
– Ulf Mazur says that customer choice of store is crucial for merchants and the trick is the extra price.
Like any other holiday According to Matpriskollen, midsummer week is one of the biggest price drops of the year. Something that consumers can take advantage of.
For example, during midsummer week, some chains offer extra prices on coffee, and you can save up to 50% on the regular price.
– Coffee keeps for a long time, so you can take advantage of refueling, says Ulf Mazur.
He believes that the prices of coffee, chocolate and dairy products, among others, will rise further in the summer.
– Summer vacation Stores have fewer deals. Customers are shopping more automatically, he said, without needing to be lured into stores.
Consumers can save a lot of money during the mid-summer week by maintaining multiple loyalty accounts and, if possible, shopping at a number of different stores. It provides greater control and the opportunity to take advantage of all offers.
– Around 40% of the items are sold at a premium price, so you are not alone. It’s about being a smart consumer, says Ulf Mazur.
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