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According to a press release, Readly’s summer campaign will “highlight the diversity of its readers” and encourage people to find new favorite magazines over the holiday season.
The campaign’s images were created using artificial BroadCast Unitedligence and had to be tailored to readers’ various interests, such as cars, technology, health and gardening.
Media channels include digital out-of-home, daily news, podcasts, digital media and partnerships.
– Timing and channel selection is based on data-driven insights, such as positive unit economics. We analyze the regions with the highest conversion rates and combine it with geographic data and seasonal trends. It forms the basis for which cities we are visible in, ad placement selection and relevant partnerships. Our global brand and advertising strategy is to test in different markets to create a case and then scale across them,” Marie Sophie von BibraMarketing Manager at Readly, in a press release.
In addition to Sweden, the campaign will start in countries including the UK and Germany on June 13.
read more: Readly turns profitable in Q4 — reducing full-year losses
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