[ad_1]
Competitive swimmer and double Olympic gold medalist Bronte Campbell OAM will debut the jacket at the Australian Olympic Swimming Trials in June.
BioalloyTM value Shield is a breathable, waterproof membrane used in high-performance outdoor apparel.
Nutley, New Jersey and Sydney, June 13, 2024 PRNewswire/ — Modern Lawnis a creator of innovative environmentally friendly biomaterials whose mission is to advance the world’s transition to sustainable materials, and Earthan Australian company focused on sustainable high-performance sportswear, today announced a collaboration to launch the Bronte Jacket, named after competitive swimmer, Olympic gold medalist and world champion Bronte Campbell OAM. This first-of-its-kind lightweight jacket is made from Bio-AlloyTM value Shield is a breathable, waterproof membrane developed by Modern Meadow. Campbell will be showcasing the jacket and attending 2024 Australian Olympic Swimming Trialswill be June 10-15 Determine who will compete in the Paris Olympics.
Campbell, co-founder of Earthletica, said: “At Earthletica, we are committed to creating activewear that not only looks and feels good, but also supports the health of the planet. Modern Meadow’s focus on innovation and sustainability aligns with our philosophy of using technology to achieve sustainability more than any other brand in our entire product line, and I see this collaboration on the Bronte Jacket as the beginning of a long-term partnership that will see us achieve other ‘world firsts’ together even after the Olympics.”
Bronte jacket made from bio-alloyTM value The protective film is free of PFAS/PFCs and solvents, providing high performance in any outdoor conditions. PFAS, sometimes referred to as highly fluorinated chemicals, are found in many consumer products due to their oil, stain and water repellent properties. Bio AlloyTM value Shield is just Modern Meadow through its Bio-Alloy™ Platform – A proprietary system that combines select proteins with bio-based polymers to produce a variety of materials that are more sustainable than traditional materials while providing comparable or better performance. In Bio-Alloy™ Shield, the proteins provide pathways for moisture to pass through the material to increase breathability while maintaining water resistance for ultimate comfort and protection.
“Partnering with Earthletica to launch the Bronte Jacket underscores our commitment to creating a more sustainable future through biomaterials.” David WilliamsonDr., President and COO of Modern Meadow. “We treat performance and sustainability like Olympic sports. Just like athletes train to win gold medals, we are constantly researching and innovating to find real-world solutions to the environmental challenges facing the fashion industry.”
About Modern Medow
Modern Meadow is a company focused on creating innovative, environmentally friendly biomaterials that have a positive impact on the world. Our lead product, Bio-VERA™, is a transformative new sustainable material that is not only beautiful, but also stronger and lighter than leather. Made with over 90% sustainable materials, Bio-VERA™ is crafted with Bio-Alloy™, a flexible blend of proteins and polymers. This approach allows us to reduce our reliance on petroleum and animal products without sacrificing quality. Bio-VERA™ is designed to be easily integrated into existing production processes used by industries such as automotive, footwear, furniture, and fashion accessories, making it a practical choice that is ready for immediate use. We work closely with the following top brands Tory Burch and industry leaders such as BASF, Bader and ISA TanTec to ensure our products are of the highest quality and fully traceable from our labs to your favorite brands. For more information, visit modernmeadow.com Or follow us LinkedIn and Instagram.
About Earthletica
Earthletica is a company committed to creating meaningful sustainability and transforming the activewear industry. We focus on adopting sustainable technologies, reducing waste and plastic, and incorporating sustainability into every product. We use organic and recycled fibers and minimize virgin synthetic fibers, which allows us to create high-performance supportive activewear that doesn’t compromise fit and quality, while reducing our plastic footprint. Our waste recycling partner Upparel enables us to incentivize a more circular economy, and our commitment to zero inventory waste reduces landfill and incineration. Following on from our sold-out 23 collection, 2024 features world-first sustainable technologies in the Bronte Jacket and improves on an already customer-loved product. Learn more about Earthletica or follow us on Instagram.
Media Contacts
Anya Borsham
(email protected)
Logo – https://mma.prnewswire.com/media/2011096/MODERN_MEADOW_LOGO_BLACK_PNG_Logo.jpg
[ad_2]
Source link
