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There are athletes or sporting events that illustrate an era. A global stained glass mosaic. Franco Colapinto’s entry into Formula 1 can be included in the long list of milestones that have brought the Argentine flag to the pinnacle of sports and world business: the 21-year-old driver born in Pilar emerged in the highest category of motorsport as part of an emerging new economy and digital native company. Even as part of the then new cultural consumption: Bizarrap, the internationally renowned Argentine artist, promoted and obtained sponsorship and financing first for Formula 2 and now for Formula 1.
The arrival of Colapinto is also an example of how 21st century companies and Argentinian unicorns design their business strategies. 20 days ago, when Colapinto was still a driver competing in low-level events on international circuits, Globant organized and sponsored the first Simracing Championship (Virtual Racing Simulator) together with the 9z Team. The finalists will compete in the final against professional simracers Colapinto and Facu Dudulec from the 9z Globant team.
In this virtual and real space, Martín Migoya is the co-founder and CEO of Globant, a software engineering and information technology company that has grown exponentially over the past decade and is considered one of the country’s four unicorns, along with Mercado Libre, OLX and Despegar – while on the New York Stock Exchange, national symbols such as YPF have doubled in value.
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“The alliance between Globant and Franco is more than a simple collaboration; it stems from a shared vision,” Migoa said that day. “We firmly believe in the power of Latin American talent. From the streets of Buenos Aires to the most remote corners of Latin America, we see the potential of talent that is ready to take the world by storm. “We are sure that in Latin America we can lead and lead what happens in the world, both in F1 and in the tech industry.” A few weeks later, his prediction began to come true.
Ever since Bizarrap called Migoya to provide financial support to Colapinto and thus turn him into a Formula 2 driver, the business relationship between the racer and the Argentine unicorn has been changing: it is no longer just a sponsorship, but Globant has become the team and, worldwide, Formula 1. Being a partner means that the tech company offers them services in exchange for advertising: for the automotive category, it develops the pit wall, the intercommunication system between teams and racers, and new experiences for fans in the mobile app.
Globant has similar deals with FIFA and the Los Angeles Clippers: for FIFA, to develop its own FIFA Plus platform; for the NBA team, to install screen systems to create a hybrid experience in its new stadium.
Indeed, as journalist Marcelo Gantman writes in his Big Data Sports newsletter, Colapinto covers not only the new economy but also the old one (Quilmes or Cerro Losar Argentina, to name just two examples). Although his strongest support comes from companies of this century: the fact that Globant is a partner and not just a sponsor of Williams has almost immediately led to the entry of another unicorn like Mercado Libre into the economic structure that will sustain the Argentine pilot for the duration of what is left of this season. BigBox, Ripio and Fly Bondi, created by another businessman who has supported the pilot, Gastón Parisier, together characterize this era: technology, fintech, logistics and business solutions companies are far from the tobacco companies that masterminded Formula 1 cars at the end of the 20th century.
Smooth training
Argentinian Williams driver Franco Colapinto improved on his mistakes in the first practice session, making the Williams easier to handle. Although he finished in the same position (17th) and more than a second behind leader Lewis Hamilton, his time of 1:21.784 was better than in previous practice, which pleased his team members.
However, Colapinto’s work with his Williams is not over yet and he must now prepare for the third practice session, which will take place today, Saturday at 7 o’clock, and for the three stages of his first classification in Formula 1.
A few minutes after the start, Kimi Antonelli crashed George Russell’s Mercedes into the wall, and Colapinto was forced to return to the pits after a red flag, but fortunately the Italian driver was unhurt.
Meanwhile, the Argentinian finished seventh in practice, rounding out the top ten, but he was then passed by another driver and ended up losing his starting position, finishing 1,204 seconds behind in 17th place. Dutchman Max Verstappen was 0.660 seconds behind his teammate Alex Albon, who finished eighth.
At the end of the game, the Pilar players made a small mistake but did not go any further.
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