[ad_1]
O’Argos It brings together news from several of the most influential creative networks in society, such as BBDO Advertising, Sodium dodecylbenzenesulfonate, TBWA, Goodbye Silverstein & Partners, Product supply and management, Merkley & Partners and Zimmerman.
From January 1, 2025, O’Argos Will be led by Troy Ruhanencurrent CEO TBWA Globalaccompanied by Deepti PrakashCOO and DEnnis StreiffGlobal Financial Director.
Despite being united under the banner De Oageach network will retain its own identity, its own culture and unique talent. The goal is to maximize joint investments in technology, tools and artificial intelligence to enhance creativity and accelerate growth.
Troy Ruhanen Emphasizing that this new division will make it possible to collectively invest in innovative products, such as Omnicom’s recent partnership in artificial intelligence, while retaining the uniqueness of each agency.
The move is part of Omnicom’s strategy to organize its agency into specialized practice areas, an approach that has proven successful Omnicom Media Group wait Omnicom Medical Group.
John LaneChief Executive Officer Omnicom Groupexpressing confidence in their abilities De Oag Delivering cutting-edge creative solutions and meeting evolving client expectations. It emphasises the importance of innovation and seamless delivery of creative services on a global scale, whilst preserving the unique culture of each agency.
In recent years, advertising agencies have expanded their services beyond traditional production to include areas such as data consulting and e-commerce, prompting large holding companies to consolidate and restructure in response to these transformations, especially with the rise of advertising.AI.
[ad_2]
Source link
