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The Tour de France will begin on Saturday with three all-Italian stages for the first time. In fact, the Grand Boucle race starts in Florence and passes through Rimini, Bologna and Turin, with long lines of fans along the entire route.
Without a doubt one of the most fascinating and watched sporting events in the world, this year’s Tour de France will skip Paris in preparation for the Olympics, with the final stage finishing in Nice, not far from the Italian border.
The event, with a total length of 3,492 km and an altitude difference of 52,000 meters, will attract more than 12 million tourists and generate an estimated economic benefit of more than US$900 million. This is a downward figure that only takes into account the presence in the stage cities, not the presence distributed along the route. The expenditure is dominated by catering, which accounts for 47% of the total expenditure, followed by hotels (34%) and transportation (19%), which confirms the high experience value of cycling related to local resources.
The economic impact of the Tour was considered by Data Appeal, a company of the Almawave Group that specializes in the collection and processing of data collected online. The data was provided by the company’s founder, Mirko Lalli, at the Pitti Immagine event Becycle, dedicated to cycling as a lifestyle, which took place for the first time in Leopolda, Florence, on the eve of the start of the Tour de France.
In the Tuscan capital, the bet on yellow had become a conflicting topic in recent election campaigns but appeared to be a choice that ultimately paid off, with 780,000 people turning out for the event.
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