Battle of the Hemispheres

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On the days of the founding and establishment of the World Federation of Neurology Brain DayAbout seventy years ago, Canadian professor Herbert Marshall McLuhan He taught English literature. Before long, he began writing his most successful books, spreading his subversive ideas beyond academia and becoming one of the world’s greatest communicators.

Why link these two facts? Everyday observations of young students’ behavior inspired McLuhan’s Cultural change That’s coming. One of the factors he points to is the way tasks are distributed according to the characteristics of our brain’s hemispheres. Given the radical impetus that brain research received in the 1990s, we can once again affirm that McLuhan was one of the greatest visionaries of the 20th century.

Global Villagethe author’s posthumous work, represents the results of his research into cultural shifts brought about by new (now old or current) media.

Dictators don’t like this.

Professional and critical journalism practice is a fundamental pillar of democracy. That is why it troubles those who think they are in possession of the truth.

The current phenomenon is a synthesis of current culture: “We only remember 25% of what we hear.”

McLuhan was convinced that the development of technology was the starting point for understanding man’s relationship to the world. “We are the tools we use,” he said. The starting point for his ideas about how to use the brain was the properties of the hemispheres that make up the brain.

he Right Hemisphere Space perceives reality, it is a place for development Creativity and emotions.he left Process information in a certain way logic Sequential, the type of content that must be completed to be understood.

Don’t even think about it, this is what I’m here for!

Therefore, it is acceptable to assume that audiovisual culture promotes the use of the right hemisphere more. Visual simultaneity – Texts like those circulating on the “X” network, too brief to explore the ideas in depth, also fit in there nicely. McLuhan believed that stimulation of one hemisphere more than the other and lack of coordination between them could cause conflict that would affect cultural and social balance.

McLuhan firmly believed that the development of technology is the starting point for understanding the relationship between man and the world. “We are the tools we use,” he said.

Reducing the understanding of reality to simplified images or texts stimulates emotions more than reasoning. In this way, it creates a distance between the real world and another world, which is nothing more than a representation of reality. In this way, according to McLuhan, in these stimuli, cultural immaturity increases and our tendency to complex thinking decreases. We only look at the surface and enjoy those results that are immediately apparent.

EgyptThe real world is depressingNot Compliant Cultivating Pleasurable Expectations in the Magical Brain and obstruct the path to happiness”

The current phenomenon is a synthesis of current culture: We only remember 25% of what we hearIn schools, listening or conversation is not taught, nor is speaking, reading and writing. It seems that people today are afraid of codes of voice communication.

Clearly, the classic model of linear reading and comprehension defined by left-hemisphere function does not account for the experience of encountering audiovisual language.

Lessons in Stoicism from Generation Alpha

this Training of young people in schools and universities continues to focus knowledge on reading texts -even knowing that the battle with YouTube tutorials is lost every day-.

For if the realism of “virtual reality” is not imitation of things but imitation of properties of things, then perhaps only pseudoscience or pseudoreality can be more valid than concrete and complex facts; facts, The world of “being touched” is depressingfailing to fulfill the pleasurable expectations cultivated in your magical brain, blocks the path to happiness.