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On Saturday morning, shops in downtown Noumea were packed on the first day of sales, good news for traders worried about the future of New Caledonia’s economy.
This shoe store on Rue Alma in Noumea has been a huge success since it opened. Transactions happen at the checkout, sometimes two pairs are purchased. It must be said that the prices were so attractive that this customer simply couldn’t resist.”I admit that idea doesn’t exist, but hey, with 40%… ultimately, it’s something we can afford.” The group seemed to please Sonya, the store manager.We didn’t know what was going to happen, but obviously, we could see it with our own eyes, with people. It had a lot of benefits.”
On the main street in the city centre, many shops were empty, but for the brands that remained, it was busy. Enough to give some hope to those traders who had faith. Prepare for sale as usual“.”goldWe have some people coming today.” Katia, the lingerie store manager, said“We wouldn’t necessarily see these people in normal times either, so everyone can have fun, and then, a lot of businesses are gone or haven’t had time to build themselves up again, and obviously, people are coming to those stores to stay and take advantage of the good deals.”
So many good deals motivated Caledonians to spend money because, despite the dire situation, solidarity took precedence. That’s what motivated this Noumean to come shopping anyway.”I saw a lot of adverts on social media and I said to myself, why not? We are not stopping life, we are getting back on track. Why not help traders and also boost the local economy and work with the resources we have? ”
If the first day seems quite positive, it does not take away the terrible economic crisis New Caledonia is going through. This year is not over yet and Pierre, textile brand manager, must already be planning for 2025. It will not be easy considering the current context. “We are all waiting to see how things are going in New Caledonia before we resume purchasing next year.”
“In textiles, He stressed that We are always at odds with the seasons. That means you have to order in September to receive it in April. So we still ask ourselves questions in September: what are we going to do for the coming year? Next year, it’s still very vague for everyone. We are moving forward and we will see based on the next weeks, months and the political decisions, the agreements that are made or not made… Well, we will see how we organize ourselves and what decisions we make. ”
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