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Friday, August 23, 2024 – Port Vila, Vanuatu: The Vanuatu Tourism Authority and Royal Caribbean Group have reached an agreement to strengthen collaboration between the two organisations to enhance research to inform the strategic development, promotion and growth of cruise tourism in Vanuatu. This is in line with the Vanuatu Sustainable Tourism Strategy 2021 – 2025.
This milestone will enable the organizations to collaborate on visitor research and data sharing to understand cruise travellers’ preferences, sentiments and spending behaviours. The findings will guide the Vanuatu Government and its partners in developing policy directives to assist the local tourism industry, especially operators, to better cater to the needs of cruise tourists.
The signing ceremony was witnessed by the Minister of Trade and Commerce and representatives from the Ministry of Trade and Commerce, Growth Governance, Market Development Agency, Australian High Commission, New Zealand High Commission, Statistics Vanuatu, Vanuatu Chamber of Commerce and Industry, Ministry of Tourism, Royal Caribbean Group and Vanuatu Tourism Authority.
“Today’s cruise passengers seek immersive experiences and real interactions Local culture and communities. They not only want to see our heritage, traditions and natural beauty, but also want to connect with them. Therefore, we must take practical measures to improve our services, whether through guided tours, cultural activities or sustainable practices to protect the environment” Minister of Trade and Commerce Bob Loughman Weibur said in his speech.
The Vanuatu Tourism Board Business Intelligence team will lead the cruise research in collaboration with Statistics Vanuatu to inform the Ministry of Tourism’s implementation of the Vanuatu Sustainable Cruise Development Strategy.
“As Vanuatu’s cruise industry welcomes its first cruise ship in November 2022, it is imperative to gain new travel information, data and insights from cruise lines such as Royal Caribbean Group and our cruise guests post-pandemic and connect them with our operators and businesses to better understand the cruise market. This agreement will allow our agency and its partners to improve our planning and strengthen our marketing efforts to promote the recovery of the cruise industry as we aim to increase revenue and spending from all visitors arriving in Vanuatu” Vanuatu Tourism Board CEO said.
“We are pleased to support Vanuatu’s economic growth through cruise tourism. We are proud of our long-standing partnership with the Vanuatu Government and are delighted to strengthen our collaboration with the Vanuatu Tourism Authority,” said Gavin Smith, Vice President and Managing Director of AUNZ, Royal Caribbean International.
The Vanuatu Tourism Board would like to thank the Vanuatu Government, Ministry of Tourism, New Zealand High Commission, Australian High Commission, Statistics Vanuatu, Growth Governance and Market Development Fund for their support of cruising and yachting activities to make this milestone possible.
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