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This Thursday, the 22nd, the launch of the permanent research forum “Out-of-home media and its trends in Brazil” will take place in a hybrid format, at 7pm (Brazil) and 11pm (Angola). Among the speakers of the event is José Matuta Cuato, National Advertising Director of the Ministry of Telecommunications, Information Technology and Social Communications (MINTTICS).
OOH media is outdoor media or outdoor media, which can be translated from English to Portuguese for free. It can also be called external media or external media. It can be defined as a set of information and advertising actions that are communicated to the public on the street, outside the home.
The forum is an initiative of ICONE D.OOH, which aims to bring together professionals and experts in the outdoor market to discuss relevant issues, promote knowledge sharing and encourage the development of the industry.
In addition to forming thematic study groups, we aim to host events both online and offline.
The forum will be live streamed on YouTube. Click here Watch.
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