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RRI Embracing the digital future: Opportunities for modern broadcasting
The broadcasting industry, including Radio Indonesia (RRI), faces significant opportunities as it adapts to digital transformation. At a recent public discussion organized by public broadcaster (LPP) Radio Indonesia (RRI) in central Jakarta, Minister of Communications and Information Budi Arie Setiadi highlighted key strategies for this shift.
These measures include coordinated planning, involving multiple stakeholders, and optimizing the infrastructure of the agency (LPP) Radio Republic Indonesia (RRI) using technologies such as DAB+ and DRM. With online broadcast content accounting for only 8.9%, the minister encouraged RRI to explore omnichannel strategies and interactive forms, including social media.
Minister Budi Arie is optimistic that embracing these changes will bring new opportunities for program development and advertising in the evolving digital environment.
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