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this El Mordjene Spreadmade by Cebon, an Algerian company specialized in the production of cooking ingredients since 1997, has caused incredible enthusiasm on social networks in France and Algeria.
Gradually, this paste, which was only known and appreciated by Algerians, soon became popular in France.
Algerian, foreign and Algerian foreign influencers now recommend it as a “ Best spread ”, claiming it outperforms well-known brands like Nutella and Nocciolata.
We present all the products of the brand, but one in particular stands out. This is the toasted hazelnut cream, nicknamed El Mordjene Kinder Bueno by many gourmets for its unique taste.
How can we explain the huge success of this Algerian product? Is it possible to find it outside the Algerian borders? We asked the representatives of the brand these questions.
“Noble Ingredients” for High-Quality Sauces
In an interview Transportation Security AdministrationSARL CEBON spokesperson Amine Ouzlifi unveiled the special ingredients of the spread sold under the El Mordjene brand.
The products come in four varieties: two with cocoa, including the classic version, and another enriched with toasted hazelnut flakes; there are also two white options (Crème Bueno), one plain and the other enriched with toasted hazelnuts.
As such, one of the key ingredients that gives El Mordjene its flavor is hazelnut, a delicate dried fruit that the company searches extensively and carefully selects for its products.
Amine Ouzlifi revealed on the subject: “ The spread is made from imported hazelnuts Türkiye In a vacuum. We buy the best caliber and the best quality ».
And continued: ” We grind our own hazelnut paste, unlike other companies in Algeria that buy ready-made hazelnut paste. ».
For cocoa, another important ingredient in the spread’s composition, El Mordjene’s manufacturers will source cocoa in the countries where the product is produced.
« We use high-quality cocoa from Côte d’Ivoire, which is processed in the Netherlands. We thus combine Dutch expertise with the Ivorian terroir. », explains the brand’s ambassador.
A spoonful of deliciousness, conquer your taste buds
According to him, the successful dissemination of El Mordjene lies in “ We source our noble ingredients from the best places in the world He said: If the spread is unanimously appreciated, it is because it is made with the finest noble products ».
The success of this brand of creamy sauce is also attributed to its generosity, unlike other brands of food.
« The French and Algerians in France, for example, have become accustomed to this cream and still crave more. », Interpretation of Amine Ouzlifi’s content on Bueno Cream, ” We provide them with the opportunity to see through the lens ».
In this Bueno cream, also known as El Mordjene toasted hazelnut cream, ” There is no cocoa at all. Cocoa is replaced by milk », assures us the representatives of the brand.
El Mordjene: “The company’s goal is to export”
Despite its caution, the company is committed to maintaining the quality of its spreads, aiming to International MarketAs its spokesperson revealed: “ The company’s goal is export. The product is designed to be universal. We do our best Go there. “
Cebon’s products have been exported to France, Canada and the United States. We export directly and also through companies that handle exports. “, he pointed out.
He also mentioned the challenges the company faces every day in increasing exports: “ This is an issue of industrial resources and facilitation at the export level. Hazelnuts are imported and expensive, with a 30% tariff. The hazelnut processing factory is located in Oran. It covers an area of 4 hectares.».
The success of El Mordjene’s communications has driven the company to Increased production capacity », the recent products have been a phenomenal success, ” Born in 2021 » And was voted Product of the Year by Algerian consumers three times in 2022, 2023 and 2024.
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