The legacy of the city’s first year…mobility and character

*(Ajwa) tops the list of the best types of dates consumed around the world. Due to its high nutritional and health benefits, besides its religious presence, it is rich in fiber and protein and contains antioxidants. The Sunnah of the Noble Prophet confirms its virtues and hence it exists in the memory of Muslims who keep searching for it. ********

* Previous data: It highlights the specialness of the date of the City of the Messenger of God – may God bless him and grant him peace – which the Public Investment Fund believes in. In July 2023, he announced the creation of (Al-Madina Heritage Company), which aims to improve the quality of (Al-Madina Ajwa), increase its productivity, market it locally and internationally, and contribute to the support and distribution of (the company) will also seek to develop and sustain agriculture in the region; this is done by leveraging scientific expertise and adopting the best modern agricultural technologies, all with the aim of increasing the local content of the date palm sector, increasing its contribution to local products, and diversifying sources of income, in line with the goals of the Kingdom’s Vision 2030.

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*(The company) has delivered effective and superior movement in multiple fields since its inception,(production) has produced two successful brands:(Milaf and Noa), the latter of which was awarded the prestigious(iF Design Award 2024) for its superior performance. The creative designs reflect both the inspiring(ness) of our Saudi heritage and our advanced(ness) gift.

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* Also scientific; (The company) is the initiator of many cultural seminars, including: (Date Palm Culture and Industry Seminar), it organized two sessions, one in cooperation with the King Abdulaziz Public Library and the National Center for Palm Dates, and the second one was held last Monday in cooperation with the Association of the Al Manu City Raha Neighborhood Center, whose proposals include: (Establishment of a Palm Tree and Dates Research Center, headquartered in Medina, to promote the culture of caring for palm trees and dates in the city’s palm trees and dates, highlighting their heritage, spreading it in social centers and educational schools, and allocating annual activities for this purpose).

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* In terms of media and marketing, (the city’s heritage) has a local and international presence, including through its participation in the “RIAT 2024” global exhibition in partnership with the Saudi Falcons, and signing (international player Anas Jaber) to carry the (MELAF) brand. In order to inspire the world to prioritize a healthy lifestyle, the company signed an agreement to distribute its dates in a range of markets and major stores.

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* Another feature of (the company) is its support for the non-profit sector and its sponsorship of a number of its development projects, best witnessed by its excellent partnership with (Orphan Care Solidarity Association) and (Orphan Care Association. Neighborhood Center in the Prophet’s City); one of the results of which was the company’s contribution to many events organized by (Summer of Taibah 3), including: (“Photography, Short Film and Short Story” Date Competition and NOAA Football Championship).

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* These diverse and high-quality activities are the result of the successful presentation of (Medina Heritage Company) within one year of its establishment, and all of this bodes well for its pioneering and bright future, enabling it to realize its dream, ambitious vision of “ambassador” of palm trees and dates, raising the status of Saudi dates) Thanks to the leadership of (its Creative Executive Director, Engineer Bandar Qahtani), and (its devoted Executive Director of Administrative Affairs, Dr. Mubarak. Al-Suwailem), who has become close to the city community, I pray for this pioneering company to give more dedication, success and your safety. aaljamiliyahoo.com