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In an increasingly connected and digital world, e-commerce is consolidated as an axis for the growth and expansion of Colombian SMEs. E-commerce has proven to be a strategic tool that provides these organizations with great opportunities to transcend geographical and economic boundaries.said Natalia Vásquez, Commercial Director of Liquido Colombia.
According to a report The rocket flies, As a platform dedicated to providing e-commerce solutions, the use of digital procurement platforms has increased significantly in 2022. Research shows that SMEs achieved sales of US$32 million through digital channels, an increase of 136% over 2021.
(E-commerce, a model that drives the Colombian market).
As you can see, e-commerce has been growing strongly in recent years. However, beyond the numbers that support this growth, it is also important to consider the numerous advantages that not only impact how companies operate, but also shape the expectations of consumers in the digital age. Some of these advantages include:
● Reduce operating costs: There is no need for a physical store, which reduces rent, renovation, personnel and other expenses, allowing small and medium-sized enterprises to operate at a lower cost.
● Lower initial investment: Setting up an online store generally requires a smaller initial investment than a physical store, especially with the accessible platforms and tools available today.
● 24-hour access: The online store is open 24/7, providing convenience to customers and increasing sales opportunities.
● Personalization and Segmentation: E-commerce platforms allow for the collection and analysis of customer data, providing the opportunity to personalize the shopping experience and offer specific products.
● Flexible management: E-commerce offers flexibility in business management, allowing owners to manage their online stores from anywhere they have access to the internet.
(Colombia, e-commerce penetration is slow).
Despite these benefits, SMEs and entrepreneurs may face challenges when adopting e-commerce, such as:
Lack of technical experience: Take advantage of a simple eCommerce platform that’s easy to set up and requires no programming knowledge.
Online Competition: Develop a solid digital marketing strategy including SEO, online advertising, social media, and quality content to set yourself apart.
Logistics and transportation: Partner with a trusted shipping service and provide clear shipping options and a transparent return policy.
Security and Privacy: Implement strong security measures, such as SSL certificates and secure payment processors.
(How to manage accounting for e-commerce businesses).
Although e-commerce can have a significant impact on business transformation, it is important and critical to always keep in mind: innovation, authenticity, market segmentation, and adapting to the changing needs of consumers. Creativity and the ability to offer unique proposals in the market will be the best way to ensure success in the environment.
“At Liquido, we have designed a strong payment methods program to guarantee the completion of sales and increase conversion rates. All this ranges from the correct choice of payment methods to the implementation of complementary tools such as WhatsApp solutions to accompany customers and minimize the possibility of losing them during the purchase process,” Add instructions.
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