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Google has anticipated Apple Intelligence and is integrating its new AI assistant, enhanced by Gemini, into its smartphones, starting with the new Pixel smartphones. Gemini Live was created to allow you to talk to your smartphone even when you are using other apps and when your device screen is locked. At the Made by Google conference, where Google unveiled the new Pixel 9, it was announced that Gemini Live (currently only available in English) will be available to subscribers of the Advanced plan starting today, both on Android and iOS. Anyone who buys a Pixel 9 Pro can try Gemini Live right away, as it comes free for a year. The Google One AI Premium plan gives you access to Gemini Advanced.
Google’s artificial intelligence strategy.
While waiting for the performance of Apple Intelligence in October, Google has accelerated and enhanced the voice assistant Gemini, declaring its goal to bring its generative artificial intelligence to all Android phones. Starting with your own Pixel phone. The basic idea is clear: strengthen the mobile operating system that currently manages eight out of ten smartphones and take advantage of all the public who access its applications through mobile devices. With this move, it hopes to become a true AI smartphone for the entire Android world.
How Google’s AI business model works.
It has been revealed that Gemini Live will be accessible via iOS and Android, but will require you to purchase Google One’s AI Premium plan, which costs 21.99 euros per month. Therefore, in addition to offering Gemini for free to everyone, the idea is to offer the most powerful services of Ai in the form of a monthly subscription. In addition to Gemini Advanced, the Google One package offers 2 TB of storage, the ability to try Gemini directly in your favorite Google products (such as Gmail and Docs), as well as access to Google’s top Ai models (such as Gemini 1.5 Pro). A context window of 1 million tokens is provided, thus allowing prompts for incoming long texts or hundreds of emails. Let’s consider that for those who use Google tools, even just for space issues (such as Gmail), the situation will be complicated without a Google One subscription. Therefore, the subscription service may become a mandatory way to access the iPhone.
How does Gemini Live work?
It will be activated like previous assistants by simply long-pressing the power button or saying “Hey Google.” Here’s an example provided in the demo: While watching a travel vlog, you can ask Gemini to list the restaurants mentioned and add them directly to Google Maps. You can Let Gemini retrieve recipes from your Gmail and add them to your shopping list in Keep, or create a themed music playlist for a party. Soon, we read in the notes, it will be possible to take a photo of a flyer and ask Gemini to check your availability in the calendar, or even set a reminder to buy tickets. “In the coming months – the same note adds – we will continue to focus on speed and quality and will roll out deeper integration with Google Home, Phone and Messages”.
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