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Franklin Leonard and How the Blacklist Changed Hollywood : Planet Money : NPR

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Franklin Leonard and How the Blacklist Changed Hollywood : Planet Money : NPR

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Franklin Leonard, creator of the Hollywood Blacklist.

Photo by Rachel Murray/Getty Images for MAKERS

Franklin Leonard, creator of the Hollywood Blacklist.

Photo by Rachel Murray/Getty Images for MAKERS

This episode was originally published on 2020.

In 2005, Franklin Leonard was a junior executive at Leonardo DiCaprio’s production company. A big part of his job was finding great scripts. But of the 50,000+ scripts registered with the Writers Guidance of America each year, most weren’t that good. Franklin was drowning in bad scripts… so to help find the few that would become the movies that would change our lives, he needed a better way forward.

Today’s show tells the story of how a math-loving movie buff used spreadsheets and an anonymous Hotmail address to solve one of Hollywood’s most fundamental problems: picking winners from the trash. And, in the process, he may have reshaped Hollywood’s power structure.

This episode was produced by James Sneed and Darian Woods and edited by Bryant Urstadt, Karen Duffin, and Robert Smith.

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