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Uganda’s premier tourism festival, Umbra Festival, is back and better than ever! Taking place from October 25-27, 2024, this year’s festival promises to be an extraordinary experience, blending Uganda’s rich cultural heritage with breathtaking performances, vibrant arts and unparalleled adventure.
This year’s festival will exceed expectations with a rich and varied programme: Elijah Kitaka, one of Uganda’s finest musicians, will lead the event with a soulful acoustic performance that is sure to captivate the crowd. Attendees will enjoy vibrant cultural performances that celebrate Uganda’s rich traditions through dance and music. In addition, a dedicated tourism pavilion will allow festival goers to explore Uganda’s diverse tourism offerings.
At the media launch held at the Villa Restaurant and Lounge in Kampala this evening, Vumbula Uganda CEO Demo Riley enthused: “We are a consistent and sustainable brand that responds to the needs of the community and elevates the tourism experience with every edition. This time around, we look forward to a safe and extraordinary celebration of our beautiful country, Uganda. Rest assured, we have partnered with top security agencies to ensure utmost safety for the three-day event.”
Since its inception in 2021, the Umbra Uganda Festival has become a must-see event, attracting over 5,000 adventure lovers from around the world. The festival has successfully positioned itself as a catalyst for the growth of tourism in the country, with generous sponsorship from Standard Bank of India, Busoga Kingdom and the Ministry of Tourism.
Jean Akullo, Public Relations Officer of Vumbula Uganda shared, “We have come a long way over the years. Unlike before, we will be pulling out all the stops to deliver an even more memorable experience and continue to celebrate Ugandan talent with an impressive line-up of headlining acts such as Elijah Kitaka. Expect the best of tourism showcases, outstanding performances and exciting contributions from our great sponsors.”
Umbra Uganda Festival is more than just an event, it is a movement that has a significant impact on the local economy. The festival promotes tourism, with a knock-on effect that benefits tour operators, accommodation facilities and the hospitality industry in Jinja. It also aligns with sustainable tourism goals through the #GreeningTheNile initiative, which aims to plant 10 million trees by 2030.
Early bird tickets are now on sale and excitement is already high.
“Get your tickets now and join us in celebrating Uganda’s one-of-a-kind festival, where every beat tells a story and every dance move takes you on a journey. Get ready to feel the vibe, feel the pulse and experience the ultimate celebration of Uganda at Vumbula Festival Uganda 2024,” said Akullo
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