Meta AI in WhatsApp: How to use it, how secure is it, and how does it compare to ChatGPT and Gemini? | Artificial Intelligence | AI Assistant | Artificial Intelligence | Technology

In mid-July this year, Meta’s AI assistant gradually went online Peru and several Latin American countriessuch as Mexico, Colombia, and Argentina. The chatbot offers Free To users in these areas.

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With a badge Blue Circlelocated at the top WhatsAppthe user can identify the new assistant by Camel 3In addition, it can be queried using @MetaAI in group chats or one-on-one conversations.

Practical Uses of Meta-AI

As stated on Meta’s website, its AI “Can answer any questions you havehelps you write, gives you step-by-step advice and creates images to share with your friends”.

In detail, the model can help you complete complex tasks, such as learning languages ​​and writing code, as well as provide academic support. Facebook and Instagram, you can ask them to show you Reels About topics of interest.

El Comercio asked the model what it could do, and it responded as follows:

• writing– Help with writing texts, articles and emails. Correct grammar and spelling errors.
• picture: You can create illustrations, landscapes, and more.
• Language Translation– Translate text between different languages.
• math– Solve math problems, such as equations.
• Ideas and content: Provide ideas for projects, articles, and stories. Also suitable for creative content such as poems and stories.
• Information and Investigation– Search for information, summary articles and documents.
• Conversation and entertainment– Offers word games, riddles, jokes and pranks.
• Planning and organization– Provides tips on organizing and planning tasks, such as making to-do lists and calendars.

Is it safe to chat with Meta AI?

Now that we have explored a wide range of meta-AI capabilities, from text generation to image creation, an important question arises: Is our privacy safe? Data for artificial intelligence?

Isabel Manjarrez, a security researcher at Kaspersky’s Global Research and Analysis Team, pointed out that Meta AI is a new integration in WhatsApp. Inherit the same security measures as the platform.

That is to say, Messages with the chatbot are encrypted and not shared with third partiesbecause WhatsApp uses end-to-end encryption. This means that only you and the person you are communicating with can read your messages. Neither Meta nor any other third party can access this data, and this protection extends to Meta AI as well.

However, there are Other cybersecurity risks It depends on the user’s usage.

“How we use this tool is up to us. It can also be used for malicious purposes. For example, there have been Phishing Emails Created with artificial intelligence, and these can be highly personalized” the expert told El Comercio.

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On the other hand, while interacting with this AI assistant may be beneficial and build trust, It is important not to share too much personal informationThe cybersecurity expert warned that chatbots and technology could be vulnerable to attacks and that the misuse of sensitive data could lead to fraud, identity theft and other malicious acts.

Therefore, it is recommended not to share sensitive information with Meta AI or other chatbots to protect personal privacy and security. This information includes:

• Financial Information and credit cards
• password and phone number
• route Place of residence
• Medical data

The Kaspersky spokesperson also warned that good practices when using AI include: “Verify the source. Although the chatbot answered our questions, it is necessary to verify the information through other sources. It is recommended to search on Google and consult reliable sources to verify this information. ”

Differences from ChatGPT and Gemini

Meta AI is one of the latest models to hit the market in the current context of the rise of artificial intelligence. Below, we provide you with a technical table comparing this model with other competitors in the industry.

César Beltrán, chief researcher of the PUCP Artificial Intelligence Group, pointed out “Almost all of these models have reached a similar level” in terms of its ability to address user requests.

However, experts highlighted some differences. For example,For code generation, Many developers find tools like ChatGPT usefulHowever, a model like The advantage of Gemini is that it can directly connect to the Google databaseenabling them to access information in real time. This ability to obtain the latest search data ChatGPT itself cannot do. To this end, ChatGPT is considering launching a new search engine (SearchGPT).”.

on the other hand, Meta AI differs from these two models in that it is an open source AImeaning its structure and algorithms are available for review and modification by the developer community. In addition to integration with the world’s most popular apps like WhatsApp.

AI Market Positioning

César Beltrán said:OpenAI has a big advantage as the first company to come up with such a language model. However, we have seen The gap between OpenAI and other companies has been narrowing”.

Models like Google’s Gemini 1.5 Pro and Llama 3 have Performance is comparable to or even better than GPT-4experts assure. It also emphasizes Meta and Google have significant advantages Due to the diversity of its services and computing power.

“Meta and Google have more computing power than OpenAI because these large tech companies own multiple servicesBeltran told the newspaper.

Experts predict that despite being a pioneer in the field of artificial intelligence, In the long run, OpenAI may face difficulties competing with larger companies with greater resources.This may result in Possible absorption by one of these companies.

Giovanni Geraldo Gomes, Director of Artificial Intelligence at Stefanini Latam, revealed:Meta AI’s huge competitive advantage is its integration with major social networks These applications already have a large number of users around the world, such as Instagram and Facebook, and messaging applications such as WhatsApp and Messenger. In addition, their ease of use enables users of these applications to use AI in an intuitive and natural way, thereby accelerating its adoption and maximizing its usefulness.”.

Beltran added: Users will benefit from competition between AI modelsbecause as companies compete to provide better tools, users will have access to more advanced and efficient technology.