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The Economics of the Influencer Industry and Its Pitfalls: Planet Money : NPR

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The Economics of the Influencer Industry and Its Pitfalls: Planet Money : NPR

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One influencer pops up from a phone screen, holding a phone in her hand with a confused look on her face. They are surrounded by heart emojis and dollar signs, and other influencers pop up from other phones.
One influencer pops up from a phone screen, holding a phone in her hand with a confused look on her face. They are surrounded by heart emojis and dollar signs, and other influencers pop up from other phones.

What did you want to be when you grew up? An astronaut, a doctor, or a famous athlete? Today, one of the most popular responses to this question is influencer — content creators who attract followers on Tik Tok, Instagram, and YouTube and monetize that content as a full-time job.

In many ways, being an influencer seems like a dream job—filters, followers, free stuff. But on the internet, things are rarely what they seem. From hateful comments and sneaky contracts to bias and discrimination, influencers face many obstacles in their chosen profession.

This week we’re bringing you two stories from The Daily Show index On the promise and risks of the multi-billion dollar influencer industry.

This episode was produced by Corey Bridges and Janet Woojeong Lee. It was written by Robert Rodriguez and Katherine Silva. Sierra Juarez and Dylan Sloan did the fact-checking. Emily Kinslow was the podcast coordinator for the series. Viet Le is the senior producer for The Indicator. Kate Concannon edits the show. Our acting executive producer is Jess Jiang.

Subscribe to Planet Money+ to help support Planet Money and get bonus episodes Apple Podcasts or plus.npr.org/planetmoney.

These links are always free: Apple Podcasts, Spotify, Google Podcasts, NPR One Or wherever you get your podcasts.

Find more Planet Money: twitter / Facebook / Instagram / Tik Tok / We Weekly communication.

music: “Ultra Fidelity“”Fashionable city” and “Floating”.

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