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therefore,Video is now an essential element Any modern marketing strategy, More importantly Still, people are asking for it to build relationships with brands, as well as discover new ones. This is particularly effective in the region Middle East and North Africawhere the population is basically Composed of young people Who uses tMobile Technology wait Digitalmaking it one of the best regions in the world for video marketing.
also, period The average concentration of a person Reduced Over the years, some experts have claimed that now Less than 10 seconds With so much information constantly competing for their attention, it’s harder not only to maintain people’s interest but also to retain it, as pandemic restrictions have increased people’s willingness to discover new brands.
This shift in perspective may represent A Challenge for marketing Enterprise, but Investment in innovative enterprises And use Short Video As reel Capture attention, build community, and differentiate your brand in an increasingly saturated market.
reel The biggest leverage Instagram engagement growthproviding the best way to avoid Duration reduced Focus on and grow their business by building strong and lasting relationships with their customers. represent Already exceeded 20% of Temporary Workers People are spending more on Instagram than they did last year. 13% Opportunity to appeal Short videos on Instagram Establish Relationship with the brand Or discover new brands.
These scrolls are a great way to develop your Community and help trademark Go to touch Generation Z wait Young audience and building more authentic relationships with customers.
In fact, the promise Users aged 18 to 24 Engagement on scrolls is twice as high as average engagement. Scrolls also help Business Growth ; They not only contribute to the creation and discovery of brands step by step, but excitation return Sales. SephoraDealer Beauty Productsfound that adding From reels to video mixes Further improve brand metrics, such as Rappelling advertisebrand awareness and visibility; and Javian applicationSaudi Telecom CompanyRecord cost parity Purchase volume decreased by 67% For Instagram Reels ads.
Are you curious about the opportunities Reels can bring to your business? Here are some best practices on how to create engaging Reels to grow your business and achieve your goals.
– Captivate your audience with sound and magic
Use captivating transitions, experiment with music clips, and try storytelling styles that highlight your message, mission, or product to engage your audience and grab their attention. For inspiration, check out the content your most active followers use to better understand the voice that might resonate with them.
– Stimulate engagement
Spark your audience’s interest by highlighting a highlight and rewarding their engagement at the end. Create content that is relevant, recognizable, and repeatable. You can invite your community to interact with you – let them know Challenge to remix your reelsor Engage one dialogue exist Comment.this Behind the scenes It is usually easier to understand and show these to your audience Special moments Can make something happen Feeling involved. Put yourself in your customers’ shoes and think about how you can interact with them, not talk at them.
– Leverage creators to build trust and credibility
Not only do creators inspire new trends and entertain audiences, they are also trusted sources of recommendations. A recent Edelman study found The survey shows that 63% of people aged 18-34 Trust what influencers say about brands more than what brands say about themselves in ads. Scroll helps brands take advantage of huge nano and Micro Creators They are masters of storytelling and know how to build authentic relationships with their audiences.
Consider how to expand your brand influence Expand your audience By leveraging branded content and branded content advertising to creators. High-end fashion group, Hugo Bosscreated a The Reels team has 16 creators They present their costumes in a unique and interesting way, which increases 1600% of Social Engagement On account Boss Instagram The more you allow creators to defend your brand in their own words, the more you will be able to build your brand Build an authentic relationship with your audience.
– Make your scrolls go from discovery to purchase
You can also Marking products on reelsso the public can shop and learn more about your products. Collaborate with creatorsencouraging them to tag your product in their video as well. This feature allows Internet users conduct add Easy to buy moments of inspiration or discovery from their favorite creators.
help Brand and CustomersWe strive to enable more people to create Amazing scroll and discover and interact with Royal In line with their interests. We are constantly introducing new features Make the process simple wait interesting As we continue to expand our product range Video material to To please and entertain people, we look forward to sharing our experiences with you.
By Anna Germanos, Director of Consumer Goods, Retail and E-commerce at Meta Middle East and North Africa
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